Sure enough....I just finished posting last night; and wake up this morning and find my own advice from my last post glaring at me on the news from AOL!!
"Marketing in the digital age offers entrepreneurs a bewildering array of enticing tools. But how to test them all with limited resources?
Answer: Only pursue the ones that align most closely with your strategic marketing plan. If you don't have a plan, prepare to blow a lot of precious cash on cool ideas that promise the world and deliver little -- not because they are bad ideas, but because they are bad ideas for your company."
Roger that!!
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